The Role of Marketing in Apple’s Success: Analyze Marketing Strategies

Apple is already a successful company. Its credit is that it is one of the world’s most authoritative and important brands with many clients. Apple’s strong reputation not only brings in many new buyers but also creates loyal, devoted customers.

Many Apple customers won’t think about buying similar products from other companies. The basis of such loyalty is a good show. However, Apple will still require an increase in the number of top customers who purchase a range of its products, including the Mac, iPhone, iPad, Apple Watch, different accessories, such as a1466 hard drive, and more. Let’s take a look at the company’s marketing strategy to find out why it is so successful.

Marketing in Apple’s success

A marketing strategy is an element of a company’s marketing plan that determines the long-term direction of its development to achieve the maximum level of profitability using the resources available.

An effectively developed marketing strategy for the company allows it to:

  • Strengthen positions in the market;
  • Attract loyal customers;
  • Increase market share;
  • Expand the geography of sales;
  • Introduce prosperous new products and services to the market.

Let’s consider how an effective marketing strategy works from the example of one of the most popular and largest companies — Apple, an American corporation and manufacturer of personal and tablet computers, audio players, phones, and software.

Apple’s most important marketing goals were to spread the influence of its brand and increase its importance in the mobile phone market. Apple had invested heavily in the iPod brand and planned to capitalize on that brand’s strength in iPhone marketing. The primary goal of iPhone branding is to bring Apple’s image to a new market as a symbol of innovation, quality, and value.

Why Has Apple Become So Popular?

This company has a high value in terms of sales due to an effectively developed marketing strategy, which includes the following three components.

1. Quality

Apple had to go to great lengths to consistently beat the competition. For example, Apple stores are quite expensive and have been developed for a very long time. But the benefits outweigh the costs. For the first time, consumers have the opportunity not only to look at the product but also to touch it and test it in action.

2. Consistent brand promotion

Regardless of where you buy Apple products, they always have a consistently high level of quality. This is a great strategy for brand promotion and customer loyalty.

3. Apple is committed to satisfying existing customers

The basis for creating loyalty is customer satisfaction. This is a prerequisite for customers to constantly use the products and services of a particular company. Every savvy marketer knows that loyal customers are the main strength of a brand and the foundation of a successful business.

Thus, the above components of the company’s marketing strategy can be used to attract customers, increase sales, develop high-quality products compared to competitors, and generate and stimulate demand.

Apple’s Marketing Strategies

To understand the success of Apple, let’s look at the strategies constantly used in the company.

1. Simplicity as the key to success

Apple keeps everything simple in its marketing strategy and advertising campaigns. The company does not use loud sounds or bright pictures during product promotion. It may not even indicate exactly where you can buy products. Their gadgets speak for themselves.

2. Values, not price

Apple doesn’t fight other companies for lower prices. They have their own specific cost of production, and the company holds on to it even though it is higher than that of competitors.

3. The pleasure of interacting with the product

Apple’s marketing strategy is based on more than just advertising. For them, the main thing is what kind of experience people get with the product. For old customers to return and new ones to come, it is necessary that people enjoy using the company’s products.

4. Simple and clear language

Apple does not use complex concepts and terms in communication because they only confuse people. The company speaks to people in their language. The entire experience of working with the brand’s products is simple.

5. Single line

In all marketing activities, Apple is consistent and adheres to a single line. Their task is to show people that they can always rely on their products and that they fulfill their promises.

6. Atmosphere of mystery

Apple creates an atmosphere of mystery before the presentation of new products. No one knows what will be presented at the company’s presentations or what the new Apple product will be. Apple presentations have become one of the most discussed topics of the year.

7. Influence marketing

Apple works with influencers. The company gives them new products to test, and they, in turn, tell their audience about them.

8. User feedback

Apple is also good at collecting feedback on its products from ordinary users. In the company’s official stores, you can get a free trial period of the product in exchange for a review that will be published on the website or social networks.

9. Appealing to emotions

Apple’s main evangelists and advocates are the brand’s users themselves. This became possible because the company could reach out to people on an emotional level.


Apple competes with other companies for customer attention but never gets involved in price wars. They don’t need it. The brand creates products that customers love, and its marketing has already become the standard for companies seeking global visibility and revenue growth.

Not surprisingly, Apple’s marketing strategy is generating revenue and popularity worldwide. Any company can achieve significant results using some of these tactics by launching new products or promoting existing ones.

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Author: 9TP

Admin is a professional blogger and digital marketer at 99techpost. She writes about Digital Marketing, Digital Transformation, Technology, WordPress, SEO, Web Design and Development . You can also follow us on facebook & twitter. Feel free to contact us if you have any queries.

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